News archive
These are the company's earlier announcements, kept here as an archive. They date from the years when the business was built on brand distribution and our own stores. What we build today is on the services pages and on How we work.
2018
Sprichst und schreibst du fließend Deutsch? A German-language recruitment notice for customer service in the German online store, run by the company’s German subsidiary.
2016
Fall season trainees start work. A new group of trainees joined the Lahti office for the autumn season.
Annual sales campaign Freddy Friday held on 29 April. The yearly one-day sale for the Freddy stores, modelled on the short-campaign format that has become standard in online retail.
The German subsidiary as exhibitor at Europe’s leading fitness trade show in Cologne. The German subsidiary exhibited Freddy at Europe’s leading fitness trade show.
SBE to start operations as manager of a Dutch women’s watch brand in Finland. Import, online sales and marketing of the Dutch watch brand in Finland.
SBE exhibits Freddy at Finland’s largest sports trade show. Finland’s largest sports trade show in Helsinki as a channel to reach the brand’s target group offline.
2015
SBE starts collaboration with the local basketball team. Sponsorship and website work for the newly formed basketball team in the company’s home town.
SBE starts co-operation with a Lahti-based clothing group on its rainwear line. Online sales and marketing for a rainwear line of a Lahti-based clothing group.
SBE founds subsidiary to manage operations of Freddy in Germany. After building the brand in Finland and the Baltics, a German company was founded to run the German market.